Race tech: Wheel and tire choices at Paris-Roubaix 2011
If there's ever a day for sponsors to look away, it’s Paris-Roubaix. The race is like no other in terms of the abuse it doles out to both rider and machine, and it requires special measures to give the racers some semblance of control and comfort. “If you specifically talk about Roubaix, the frame is important, but it’s not the most important thing I – believe it’s the wheels and the tires ...

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